Supplements affect everyone differently, that’s why we’ve created personalized formulas.
With the world’s largest nootropics data set behind us, we’re moving the industry forward. We’re rigorously researching and drawing insights to understand exactly what it takes for maximum results.
We’ve spent years perfecting the Formula recommendation system. It’s the most efficient way to learn what works for your brain and what doesn’t.
All of our formulas were created after rigorous placebo controlled testing with thousands of subjects.
We choose only the highest quality ingredients that are both safe and effective.
We use ingredients clinically proven to work well together, creating Formulas that target specific goals—everything from focus to energy to creativity.
Our team of experts has 20+ years of experience in medical research and data analytics. They’re helping to craft each unique Formula, and guide at every step.
“Formula uses evidence-based literature to curate its selection and reduces the time to finding the best ingredients for an individual with its rich dataset of customer outcomes, making it a uniquely effective product.”
“Formula is applying the same scientific methods that are used to measure efficacy and eliminate biases in clinical trials. It's amazing to see a company with a scientific approach to nootropics research and development.”